Building credibility as a writer
That is a huge amount of web pages.
More and more people are turning to the internet for information, particularly health information. The internet can be a fantastic resource for information on health and wellness. However, there are countless websites containing inaccurate, unreliable and even dangerous information.
The problem with online health information
Wikipedia (www.wikipedia.org) is just one of these websites filled with inaccurate information. This free-content encyclopedia, offers information on a wide range of topics, including health and wellness. It is the most popular general reference site on the internet with 439 million unique visitors every month, as of June 2015.
However, its popularity does not assure accuracy, as a 2014 study discovered. Researchers found that 90 per cent of the information for costly medical conditions (e.g. heart disease, diabetes, lung cancer, major depressive disorder, osteoarthritis) was incorrect. 
A further study found that information on Wikipedia relating to drugs was often incorrect and outdated. 
What is even worse is there are thousands of bloggers out there writing about health topics, who either don’t have a background in health, or don’t bother to fully research their subject matter.
I’m sure the same could be said for the majority of industries.
An opportunity to build credibility
If you are a freelance writer, lack of high-quality information provides you with an enormous opportunity to build your credibility.
Not all information found on the web is inaccurate. However, if you know how to source information from credible sources, you can use this to your advantage.
Knowing how to search the internet efficiently, source research studies, read and interpret research studies, and quote your references is a valuable skill, so do not underestimate it. In a world where unreliable information is everywhere, use your skills to stand out from the crowd.
A case study
Recently one of my clients asked me to write an article on orthorexia. If you are unfamiliar with that term, orthorexia describes those who are unhealthily obsessed with healthy eating. I had some basic knowledge of the subject, but needed to do quite a bit of research to garner enough information to write an article about it.
One of the sources I used was the website written by Dr Steven Bratman, MD, who first coined the term ‘orthorexia’. He is a world-renown expert in the area. I used information from Google analytics, as well as information from the Dietitians Association of Australia and the U.S.-based National Eating Disorders Association. In total, I had seven references to back up a 1,000-word article.
Somehow, Dr Bratman discovered the article I had written and read it.
On my client’s website where the article was published, he wrote: “This is really an excellent article on orthorexia — and I can be quite critical! Well done.”
He then tweeted the article twice, stating: “Nice article on #orthorexia.” and “In fact, I would go so far as to say that this is an excellent article on #orthorexia”.
Taking the time to thoroughly research the article, and attribute my sources resulted in a high-quality, accurate article, and the world-renown expert in the area singing its praises. My client was pretty stoked, particularly as her article was shared and her website received extra traffic.
You have to be happy with that.
Regardless of what field you write for, thoroughly researching and referencing your articles is a very easy but powerful way to build your brand and your credibility as a writer. And the more credibility you build, the more work you can generate.
We would love to help you out with high-quality, fully researched and referenced blogs or articles for your business. Just contact us.
 R T Hasty, R C Garbalosa, V A Barbato, P J Valdes Jr, D W Powers, E Hernandez, J S John, G Suciu, F Quereshi, M Popa-Radu, S San Jose, N Drexler, R Patankar, J R Paz, C W King, H N Gerber, M G Valladares, A A Somji, Wikipedia vs Peer-Reviewed Medical Literature for Information About the 10 Most Costly Medical Conditions, The Journal of the American Osteopathic Association, May 2014, Vol. 114, pp368-373 http://jaoa.org/article.aspx?articleid=2094583, accessed 22 July 2015
 T J Hwang, F T Bourgeois, J D. Seeger, Drug Safety in the Digital Age, The New England Journal of Medicine, 26 June 2014, Vol. 370. pp2460-2462, http://www.nejm.org/doi/full/10.1056/NEJMp1401767, accessed 22 July 2015