Write … to the Point

– writing tips and tricks

Archive for the tag “engaging content”

10 reasons why you should hire a copywriter

Why you should hire a copywriterWhen contemplating hiring a copywriter, one of the first questions is: “what will it cost me?”

Fair enough that you want to know what it will cost you in monetary terms, but do you ever stop to think what you actually get back in return?

  1. Copywriters save you time

 Outsourcing work (whether it be your accounts, cleaning or copywriting), frees up your time. Instead of wrestling with the time-honoured question of “there” or “their”, you can get on with building your business, sourcing more clients, or simply taking time to have that cup of coffee.

  1. Copywriters save you money

 Hiring someone to do the job properly first, is more cost effective than trying to do the job yourself and ending up with a sub-standard result. When it comes to business, particularly small business, time is money. Time spent fluffing about with ineffectual content, is time (and money) wasted. 

  1. They have fresh eyes

Hiring a copywriter external to your business is a great thing. They are able to look at your business with fresh eyes. They can quickly get an unbiased ‘feel’ for your business. They can determine if there are conflicting or confusing messages. They are able to identify what is working and what is not working.

  1. They can communicate clearly and objectively

Copywriters are experts at communicating. They can spot spelling and grammatical errors instantly. They can identify any industry-jargon that may be confusing to potential clients. They can also write objectively, something that can be difficult when you are too close to your own subject matter.

  1. Copywriters are professionals

Good copywriters are professionals. Many have qualifications in journalism or writing. Many have worked (in previous lives) in the marketing and communication field, thereby bringing a wealth of experience and knowledge to their current careers. Like all professionals, they usually invest money and time into developing their careers and businesses.

  1. Some copywriters are specialists in their field

Some copywriters specialise in different industries. While they can still write for the ‘general market’, hiring a copywriter who specialises in your particular field is a smart move. Not only are they well versed in the type of language used in that industry, they are likely to have a lot of background knowledge and experience in that field, and know exactly how and where to source information.

  1. Good copywriters can write across a variety of different industries

Good copywriters should be able to write across a variety of different industries for a variety of different audiences and media platforms. So if you have a ‘general’ writing task, it shouldn’t matter if they specialise in a particular area if you want to hire them for a ‘general’ writing task.

  1. Copywriters are creative

Copywriters can turn boring sentences into something that pops. In the digital age, fresh new content is vital. Hiring a good copywriter means that you will always have new content for your website, thereby making your site high-quality and favoured by Google.

  1. They can help with branding

Your brand is key to your success. Creating a brand helps customers identify with products and services they can trust. Engaging a copywriter can help you develop and strengthen your brand by ensuring your key messages and the way you deliver them are consistent. A good copywriter can also help you develop a Style Guide, to promote consistency in your writing, branding and marketing.

  1. Copywriters focus on writing

While it can be tempting to try to write copy yourself, how many other things are you trying to juggle? Can you honestly give writing your full attention and focus, or are you likely to be interrupted by other emergencies and tasks that simply can’t wait? If you employ a copywriter, their job is to write — nothing else. Which means your content is created quicker and easier than if you were to do it yourself.

If you’re ready to take your business to greater heights and want a great copywriter to help you get there,  contact us today. We’d love to help you.

Cheers

Nerissa

How to use the 5 Ws (and a sneaky H) for more engaging content

5 WsAs a journalism student, I was taught the 5 Ws of how to write a news story.

Who, What, Why, Where, When; plus the sneaky ‘H’ — How.

Who is the story about?

What is the main point of the story?

Where did the story take place?

When did the story take place?

Why is the story important?

How did it happen?

Fast forward some years (more than I’d like to admit), and I still use this formula when writing content. The only difference is the definitions of the above have been slightly tweaked to suit blogging and long-form articles.

By applying the 5 Ws (and the one sneaky H) you too, can generate engaging content for your brand.

Who

Who is your target audience? Who will be reading your blogs and articles? Who is affected by this topic? Who will benefit by reading this article?

Knowing who will read your content helps enormously when it comes to style and key messaging. It will also help determine what type of language to use. (e.g. If you are writing for a technically minded audience, you can probably use a bit of industry-jargon, whereas if you are writing for the lay person, you would consciously avoid jargon and technical terms).

What

What are you writing about? What are the key messages you want to get across?

When you understand the key messages your article or blog needs to convey, your writing will become more concise and to the point. No one likes to read articles that waffle on and end up saying very little.

Where

Where will your blog or article be published? Will it be in print or electronic form?

Having an idea where your piece will end up and the format it will take should give you some idea of your audience and will therefore help you target the piece. Knowing your reach (and who they are), will also help when it comes to promoting your own work via social media.

When

When will your article be published? Will it coincide with an event/launch/season?

Knowing when your article is due to be published will also help you come up with content. For example, some publications have longer lead times than others — (i.e. magazines and journals often plan three to six months ahead). Keep this in mind as you write. While you may be writing an article during summer, the content required may be winter-focused.

Why

Why are you writing your blog? What do you hope to gain from publishing your piece? Why is the topic important?

Do you want to increase awareness of a particular cause, showcase your business/talents or do you want to generate more business? Having a clear idea of what you want your writing to achieve will ensure that you write it with the end in mind. There is no point writing something simply for the sake of writing.

How

While the question of ‘how’ is slightly less important, it’s still worth considering.

The ‘how’ of your content may be one of a few questions:

How will the reader benefit from this content?

How are you going to promote your piece?

How can you leverage this piece of writing to generate more clients/customers and brand exposure?

So when you plan out your next blog post or article, ask yourself the 5 Ws and that sneaky H, and see how your content will benefit.

If you are wondering whether your business needs a blog, there are 4 things you must consider before going ahead.

If you already have a blog, and would like help planning and writing for your business, please contact us. We would love to work with you.

Cheers

Nerissa

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